Instagram Creator Subscriptions

Context

Instagram Creator Subscriptions was a 0→1 monetization product designed to help creators build recurring revenue and deepen relationships with their most engaged followers. The launch required building new subscriber and creator-facing experiences across iOS while coordinating closely with product, design, backend, and platform teams for a high-visibility U.S. launch.

My Role

• Served as a founding/core iOS engineer on Instagram Creator Subscriptions, helping take the product from early development through launch.
• Built core mobile experiences for creators and subscribers across subscription discovery, access, and subscriber-only surfaces.
• Partnered cross-functionally with product, design, backend, and platform teams to define technical scope and unblock launch-critical work.
• Navigated ambiguity around a new monetization product by translating evolving product requirements into pragmatic iOS implementation plans.
• Helped establish scalable client-side patterns for future creator monetization features.