Notes Readiness on Instagram iPad

Context

After years of users wanting a real iPad app for Instagram, we launched one in September 2025. This was a huge effort across the company since the app had legacy code and assumptions about a fixed screen size throughout.

My Role

Audited the Notes surface for iPad readiness.
Owned getting the Notes surface ready by leveraging new adaptive frameworks.

In the Press

Instagram is finally launching an iPad app

TechCrunch • September 3, 2025

Coverage of Instagram’s iPad app launch and the product experience designed for larger screens.

Instagram rolls out iPad app with Reels centered

Reuters • September 3, 2025

Reuters coverage of the iPad launch and strategic product positioning around short-form video consumption.